Customer Story

Heyward CPA

James Heyward
CPA and Business Advisor

Saved over $1,500 in payment processing fees within months

Received over 50 positive reviews automatically with BizPayO

Leverages technology as a competitive advantage

James Heyward comes from a family of entrepreneurs. Growing up in Queens, he worked their hot dog wagon, painted walls for his uncle’s contracting company, and performed bookkeeping tasks in his father's accounting practice.

Today James runs Heyward CPA, a full service CPA firm serving tax, accounting and consulting needs of individuals and small businesses in the Durham, SC area.

"I am a believer in small businesses and the brave entrepreneurs who founded them. The thrill of entrepreneurship is difficult to explain."

James is no stranger to apps and currently uses several to get the job done. Part of his well-oiled machine is BizPayO which lets him solve three problems in one:

  1. Recover processing fees when getting paid electronically, so the business owner gets paid in full.

  2. Automatically capture reviews from customers upon payment while also pushing them to Google- dramatically increasing online presence without any effort or ask.

  3. Eliminate accounts receivable and gain predictable cash flows by using integrated smart proposals synced to inbound payments.

In less than a year James has gotten over 50 reviews through BizPayO, which now automatically prompts his customers to post to his Google My Business reviews page.

How important are Google reviews to accountants? The average accountant typically gets only 4 reviews a year. When potential customers search for a new accountant one of the first steps is Google.

Having reviews on more than one platform maximizes the chances that prospects will find you.

Often the difference between you and a competitor will be the number and average star rating of your Google reviews.

James maximizes his opportunity since his reviews are on both BizPayO and them streamed to Google.

One of dozens of 5 star reviews on Heyward CPA's BizPayO public profile page

The formula is pretty simple. The more James get paid the more reviews he gets and the more business it brings.

In fact James' firm has saved over $1,500 in processing fees since signing up for BizPayO.

This allows James and his team to focus their time on continuing to do what matters the most--delighting customers.

Try BizPayO for free


Heyward CPA

Heyward CPA is full service CPA firm in Durham, SC using technology as a competitive advantage
Company size
1-10 employees
HQ locations:
Durham, NC, United States
In business since:

Other stories