Good question! Let’s start by quickly reviewing the definition for the term ‘marketing,’ which is a key part of the phrase ‘digital marketing.’ Marketing is simply the process by which a product, service or idea is promoted to an audience. It can be as simple as hearing the hot dog guy at a baseball game call out, “Hot dogs! Get ya hot dogs here!” Or as creative and artistic as a witty billboard or radio advertisement. So when the word ‘digital’ is added in front of the word ‘marketing’ all that is doing is specifying the chosen medium for the promotion. Digital marketing is the promotion of a product, service or idea over digital channels such as the internet, search engines, social media and mobile phones.

As of January 2021, 60% of the ENTIRE world were active users of the internet (source: Statistica). So in general, we advise that all businesses establish and maintain at least a basic web presence with a website, Google business profile and Facebook and Instagram pages. The use of all of those elements, however, will depend uniquely on the specific performance goals for your business. Need to establish that highly recommended, basic web presence? We can help!

Unfortunately, yes, digital marketing can be expensive. However, if the correct strategy is employed and the correct audience is targeted (the right way), then your return on investment should outweigh the initial costs. Still worried or unsure? Let’s talk and one of our staff members would be more than happy to discuss both the numbers and the potential benefits with you. 🙂

Hear Ye Media’s mission is to amplify traditionally overshadowed voices, one data-driven marketing campaign at a time. We define “traditionally overshadowed voices” as action-oriented social enterprises and non-profits pursuing status quo disrupting missions with about 50 or fewer employees. Status quo disrupting missions can include, but are certainly not limited to, fighting homelessness, supporting vulnerable populations and advancing the causes of under-recognized and underserved populations. Populations with identities tied to disability (including mental illness), ethnic and racial minorities, immigrant status and the LGBTQ+ spectrum, etc.

Here at Hear Ye! Media we like to call ourselves specialists in "revolutionary marketing." Revolutionary Marketing is the marketing of services or causes meant to fundamentally change and disrupt the socioeconomic systems within which we operate, systems that often oppress non-dominant voices. So as large players in the disruption of the status quo, we can't settle. We DON'T settle. We don't settle for yesterday's knowledge. Our team is constantly learning, constantly doing, constantly growing. Digital marketing moves too fast not to. We don't settle for the ordinary. We like to push the boundaries of what is "expected" or "predicable" in order to make sure YOU rise to the top. Quirky, yet relatable and also informative wins. We don't settle for less. We don't smile until your metrics are smiling at us. If things aren't performing, we won't stop iterating and tweaking until they do. On the relationship side of things, we are dedicated to building professional partnerships rooted in mutual respect, constant and clear communication, and customization. But we also like to have fun! We strive to make the digital marketing process easy, manageable and understandable for you through comfortable conversation. We do not believe that professional behavior needs to be stuffy behavior. However, at the end of the day, we recognize there are many digital marketing agencies for you to choose from. And thus, we encourage all of our clients to select their partnering agency based on both an individual and a business fit. The success of a project is ultimately dependent on the rapport between the client and the attending account manager. So meet with us today to see if we would make a good professional match. And if we don’t, no hard feelings. We get it and will wish you well on your digital marketing agency search!